This guide walks you through the steps to transform your "Listing" data into professional digital content. Learn how to automatically generate social media posts and stories that are ready to share across all your online platforms in seconds.
1. Head to Listing Studio
Log in and select Listing Studio from the left-hand menu.
2. Filter for Social Media
Use the filter menu to select Social Media.
You can refine your selection using the filters menu, which may be organized into several sections. Within each section, you can select specific filter items. You also have the flexibility to apply filters across multiple sections simultaneously—for example, choosing one item from "Section 1" and another from "Section 2." When you combine filters this way, the resulting output will be the precise combination of all your selections, effectively applying an "AND" condition to your search.
Pay close attention to these filters, as using any search boxes on the page will alter your results. If you have already searched for something in the box, those keywords will impact the final outcome even after you adjust the filters. Therefore, if you want to work solely with the filters, make sure to clear any text in the search box first. Conversely, if you want to find something using only the search, deactivate the filters to prevent confusion and ensure a smoother experience.
3. Select your preferred design
You can further refine your search by choosing Single-Slide, Multi-Slide, or Carousel from the side menu. Additionally, you can select from Square Post, Vertical Post, and Story (Vertical) layouts.
4. Select Template & Load Listing
Click your preferred template. The system will automatically load your most recent listing, or you can manually select a different one using the "Search My Listing" button at the top left of the editor page.
5. Customize Your Content
Once your listing is loaded, photos and property details are automatically placed within the template. The customization stage allows you to refine the details pulled directly from your listing data.
Property Details: Fields such as the address, bedrooms, bathrooms, parking, price, ... are automatically imported and fully editable.
Update Listing Status: Use the Listing Label dropdown menu to quickly set your status. Choose from options like "Just Listed", "For Sale", "Open House", ... to match your marketing needs.
Subtitles & Open House Info: Some templates offer additional flexibility. Use the Subtitle field for extra details. If Open House info is in your MLS data, it will auto-populate; or you can manually enter details like "Sat. & Sun. 2–4pm"
Branding & Logos: Partner brokerages will see their logos pre-loaded. Individual users can select from logos previously uploaded in the Branding Kit. You can choose to display either your personal or brokerage logo.
Colors: The template defaults to the primary and secondary colors set in your Branding Kit, but you can override them for a specific asset.
Headshots: Choose from your uploaded headshots. Some templates allow you to toggle between a standard circle crop and a full-frame headshot for a more polished look.
6. Manage Photos and Slides
Swap Images: While default photos are loaded automatically, you can click "Load More Images" to view all listing images and replace them.
Multiple Image Template: if your selected template has multiple image placeholders, a dedicated gallery of your listing images will be available within the template designer. You can easily pick and replace any image from that gallery to replace the existing ones, and repeat this process for each subsequent photo placeholder.
Multiple Slides (Carousel) Template: If your selected template is a 'Carousel Template', you'll find a footer bar at the bottom of the page displaying individual slides. First, select the desired slide by clicking it on this bar. Once inside, you can proceed to replace the images. Within each slide, there may be a Single or Multiple images. Utilizing the gallery of listing photos, as described earlier, you can individually select and swap the photos as needed.
Manual Uploads: If your listing is not currently in the MLS, if you haven't loaded it into MLS yet, if your automation is not activated to import listings automatically, or if you simply want to add different images to create content, you can use the 'Personal Gallery' feature for all these cases. There, you can first upload your images and then use them in your templates.
7. Share or Download
Depending on the permissions you have within the system, you can download your created content. Downloads may be available in formats such as PNG or PDF, you can also directly share it from the platform without needing to download.
When downloading assets from multi-slide, multi-page, or carousel templates, note that choosing the PDF option will download all pages as a single document. However, if you select PNG or other available image formats, the system will generate a single ZIP file. Once downloaded, you must locate and unzip the file on your device to access each individual slide or page as a separate image.
Download: for embedding on websites or email campaigns, or manual posting.
Share: Send the asset directly to your connected social media channels, if you are on Premium or Premium Plus membership.
If you notice that not all options are enabled for you, you should check your permissions and determine which plan you are on. For more information, please review our Membership Plans.
You can order "Custom Templates" for your listing social media and feature sheet needs. Read This Article to learn more about custom templates.
Once you have finished customization, you can download your content here, or proceed to the next step to share it, with options to both post and schedule. Proceed to the 'How to Share' article for more details.
- First, log in to your hub and head over to the "Listing Template" section.
- Use the "filter menu" to select "Social Media" templates.
- Choose the template you like.
- System will automatically load your new listing.
- Select "Open House" from the label category
- Enter your desired Date and Time.
- Changing the logo to your specific office or even your personal logo.
- You also have options to switch between small or big headshots.
- For the listing photos, feel free to pick and choose which ones you want displayed.
- Once your customization is complete, click the “Share” button.
- You can use our “AI Tool” to adjust your caption or leave it blank if you want to post it as a story.
- Preview your story and ensure your Instagram account is connected to the hub (this is a premium feature).
- Finally, click the “Publish” button, and that's it!
- Your “Open House Story” will be posted to your Instagram right away.
Now you’re ready to create your own open house social media posts.