The MLS Lookup feature gives you access to the MLS database, allowing you to search for listings beyond your own portfolio. It functions as a versatile lead-generation tool: Buyer’s agents can use it to showcase 'Just Sold' successes, while Listing agents can leverage it to generate branded marketing content for available inventory, helping you build a stronger presence in your local market.
If both your brokerage have signed the necessary agreements (e.g. DLA), you can access the Office Listing Search. This allows you to search for any listing within your office and—with the owner agent's permission—generate marketing assets under your own brand. Please note that per MLS rules, all listing photos will automatically include a clear credit to the listing brokerage to ensure full regulatory compliance.
If both your brokerage and you individually have signed the necessary agreements, you can access the Extended Listing Search. This allows you to not only browse your office inventory but also explore a broader range of market listings that have been authorized for collaborative marketing. With the listing agent's permission, you can leverage these opportunities to generate branded content and expand your lead generation reach beyond your own immediate portfolio.
Accessing the MLS Lookup Feature
Log In to Your Hub Account
Navigate to the MLS Lookup Tool
In the left-hand menu, find the "MLS Listing" option. Click on it to open the sub-menu, then select “Add Listing.”If you notice that not all options are enabled for you, you should check your permissions and determine which plan you are on. For more information, please review our Membership Plans.
Enter the MLS Number
Enter the MLS number, then click “Search.” The listing will appear, displaying key details such as images, the address, price, and basic features.
Importing the Listing to your account
Click on “Add Listing” to add the “Listing” to your list. The system will prompt you to confirm that you have permission from the listing agent (if this is not your own listing), once confirmed, the listing will be added to your list. You can then access it by clicking the “View Now” button.
Creating Assets for Your Listing
After the listing is successfully imported into the My Listings section, you have two options for generating your marketing content:
Automatically: Quickly generate a pre-set collection of assets with minimal effort.
Manually: Take full control with complete customization capabilities to match your specific vision.
To dive deeper into these workflows, check out our guide on [How to Generate Assets for an Imported Listing].